Meghan Markle’s American Riviera Orchard Gets SHUT DOWN!?

 

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This News Is Going Viral on Twitter - Has Megan Markle Shut Down American Riviera Orchard For Good?

Overnight, a major rumor has been spreading across Twitter like wildfire. Many users are claiming that according to reports from celebrity news site TMZ, Meghan Markle has shut down her lifestyle brand Archetypes for good after it failed to gain any traction. The fruit farm and wellness retreat known as American Riviera Orchard was said to be permanently closed with no hope of ever launching.

Of course, any news regarding the Duke and Duchess of Sussex tends to attract a lot of attention and get the rumor mill churning. As the alternative royal commentator with inside sources, I had to investigate these claims for myself. Let's break down exactly what's being said and separate fact from fiction.
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The original tweet that sparked this viral rumor came from @teranova212, who cited TMZ as their source. They stated the outlet was reporting that American Riviera Orchard had "fizzled out" and would be remembered as just "52 jam jars and a single jar of dog treats." Supposedly Meghan was unable to find any financial backers for the brand.

This tweet then spread like wildfire, garnering over 162,000 views and thousands of shares, likes, and comments as people discussed the shocking news. Even my well-connected Royal Rug colleague Jesus weighed in, predicting the failure based on Meghan and Harry's fading momentum from 2021-2022.

Naturally as the alternative take, I had to dig a bit deeper before believing such sensational claims. So I went straight to the source - TMZ's official website. After searching multiple ways for any article about American Riviera Orchard shutting down permanently, I came up completely empty handed. Not a single matching result could be found.
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Just to be thorough, I looked up recent news about Meghan's brand on Google. All the top results were older articles discussing early plans and promotion. Nothing new was being reported about a shutdown. I also checked the official Instagram and website - both were still actively running without any closure notices.

At this point, I had to call out the lack of evidence backing up the original viral tweet. I politely asked @teranova212 to provide a link or citation for this so-called TMZ report, as it seems the story didn't actually exist. Unfortunately, no source material was forthcoming to verify their claims.
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As skeptical commentators, we must be responsible for the information we spread - especially when it goes mega-viral. Without a reputable and verified news outlet backing up such major accusations, I have to conclude this story was unfounded rumor and conjecture that snowballed out of control online.

Now, whether American Riviera Orchard will ultimately succeed long-term remains to be seen. Meghan does face an uphill likeability battle that could hamper her business ventures. And previous Sussex projects with Netflix and Penguin Random House fizzled in reception.

However, until concrete evidence emerges, we can't declare the brand permanently shut down based on an unsourced Twitter thread. I'll admit - this is a rare case of coming to Meghan's defense, as promoting false narratives helps no one. The truth is still out there regarding American Riviera Orchard's future journey.
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As alternative commentators, getting to the bottom of sensational rumors is part of separating fact from ficton for our viewers. Hopefully this serves as a lesson that everything spread online requires diligent vetting - even from sources we follow. I'm always happy to correct course if evidence shows otherwise. In the end, responsible media is what will elevate public discourse.

Until next time, please like and subscribe for more daily royal news deconstructions. And if you have any other questions or insider takes on this tale, don't hesitate to leave a comment below or send me a SuperThanks - it guarantees a response! In the meantime, be well and check your sources before going too viral with any claims. There's enough misinformation out there without adding more rumor mongering to the mix unnecessarily.